Inspired by her childhood on the farm and her service to the nation

Founder and CEO, Gretchen Pace, grew up on a farm in central Virginia. After
graduating from the College of Arts and Sciences at the University of Virginia,
she served on active duty in the US Army for nearly nine years. She now
serves in the US Army Reserves and recently graduated from the University of
Virginia Darden School of Business.

Our Mission

Our Mission:  bring people together with artwork  through celebrating America and the Veterans who served. At Goose & Willow, we partner with US military veteran artists, featuring their work on a variety of home decor and gifts.

Watch to Learn More about Our Process

Gretchen had a vision

Following nearly 9 years of active service in the US Army, she decided to attend UVA Darden to earn her MBA where she would launch Goose & Willow in July 2021.

Follow Gretchen

Featured at Darden

Goose & Willow: A Veteran-Owned, Made-In-America Home Decor Company

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